April 24, 2017
Workshop: Advocacy is not a Dirty Word (and it’s not THAT Scary Either…) at George Bush Library and Museum in College Station
Time: Registration 9 a.m., Workshop 9:30 a.m. – 4:30 p.m.
Instructor: Bob Beatty, The Lyndhurst Group, Inc.
Cost: $35 (includes lunch)
Ultimately, a museum’s value is measured in its importance to its community, is it not? Often stakeholders know about that impact through advocating for the institution. In its purest form, advocacy is simply “the act or process of supporting a cause.” In our case, that cause is our museums and their impact on the public. Advocacy is part of our job description of a museum professional and is a year-round activity that extends beyond the corridors of power and includes your stakeholders throughout the community including friends, neighbors, donors, and members. In this workshop, learn advocacy incrementally, from the basics of advocacy and the differences between advocacy and lobbying, to intermediate steps such as engaging diverse stakeholders, to creating a plan to articulate message.